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Bakers unveil nutritious, affordable loaf

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Bakers unveil nutritious, affordable loaf

BY Ben Arnold O. de Vera
Manila Times
Wednesday, 06 October 2010 00:00

Bakers’ associations on Tuesday launched a cheaper loaf bread variety, which at only P36 per 450-gram pack, promises to be as nutritious like more expensive variants. But bakers cannot commit to keep the low price of the so-called Pinoy Tasty until the Christmas season, during which prices of various commodities traditionally shoot up.

In a briefing, Walter Co, Philippine Baking Industry Group (PhilBaking) president, said that the Pinoy Tasty is cheaper because its formulation does not have enriching ingredients such as butter, eggs and milk, and it uses washed sugar instead of white sugar.

Even so, Co said the Pinoy Tasty uses locally milled high quality protein-enriched flour, is fortified with Iron and Vitamin C, and is free of bromate, cholesterol and trans fat.

“Pinoy Tasty is mura, masarap, masustansya [affordable, delicious and nutritious],” he said.

A regular loaf of bread currently costs between P42 and P54 a piece.

Accredited bakeries belonging to PhilBaking, the Filipino-Chinese Bakery Association Inc. and the Philippine Federation of Bakeries Association Inc. would churn out the Pinoy Tasty, following a standard recipe approved by the Department of Trade and Industry (DTI).

Co said the Pinoy Tasty is now available in about 2,000 retailers, including supermarkets, groceries, convenience stores and community bakeries nationwide.

Even branded bread makers such as Gardenia, Creative Bakers (maker of Walter bread), Julie’s Bakeshop, as well as French Baker will be producing the Pinoy Tasty.

While Pinoy Tasty’s packaging looks generic, the manufacturer of the loaf is actually printed at the front and at a side of the plastic.

Co said bakeries were apprehensive to launch the Pinoy Tasty because of recent unstable domestic flour prices, but they pushed its introduction to give consumers an affordable choice.

In fact, some bakeries subsidize production of the Pinoy Tasty as part of their Corporate Social Responsibility programs, Co said.

Trade and Industry Secretary Gregory Domingo said that Pinoy Tasty is “a testament that the government and the private sector can work together for the better good.”

Domingo also called on flour millers to give the bakers discounts for this endeavor.

“We hope the Pinoy Tasty project will be long-term, sustainable and widespread,” he said.

However, bakers could not pledge they can maintain the current low price of the Pinoy Tasty once flour prices further rises.

“We promised DTI to hold the price at least lower based on current flour prices [but the Pinoy Tasty’s price in the future would] depend on how much the price of flour will go up,” Co said.

“But we want this to be a long-term project,” he added.

Co said there remains a “substantial disparity” between the prices of the Pinoy Tasty and of regular loaf breads available in the market.